THE IMPORTANCE OF A CUSTOMER TOUCHPOINT MAP
TO NOT RECOGNIZE THE DIFFERENT POINTS OF INTERACTION BETWEEN THE CLIENT AND THE COMPANY THREATENS THE CUSTOMER EXPERIENCE.
STURBUCKS AND THE FRAPUCCINO THAT CREATES ANGER MANAGEMENT ISSUES
STURBUCKS STORE IN NEW YORK CITY, AN EMPLOYEE HAS LOST CONTROL AFTER ONE CLIENT FORGETS TO PROVIDE HER NAME TO PUT ON A CUP. FEW HOURS AFTER THE FACT COMMENTS OF RUBY CHEN (THE CLIENT) ARE ALREADY ON FACEBOOK.
THE CUSTOMER EXPERIENCE IS A JOURNEY, NOT A DESTINATION
THE SUCCESSFULL JOURNEY OF THE CUSTOMER EXPERIENCE ACCORDING TO ANNETTE FRANZ.
TOUCHPOINT & FASHION RETAIL
ITALIAN CUSTOMER INTELLIGENCE’S JOURNEY THROUGH THE TOUCHPOINTS OF DIFFERENT INDUSTRIES.
TOUCHPOINT & FOOD SERVICE INDUSTRY
ITALIAN CUSTOMER INTELLIGENCE’S JOURNEY THROUGH THE TOUCHPOINTS OF DIFFERENT INDUSTRIES.
TOUCHPOINTS: HOW TO TURNAROUND AND TAKE OFF YOUR BUSINESS
Italian Customer Intelligence’s journey through the touchpoints of different industries.
WHAT TRULY CHARACTERIZES AN EXPERIENCE?
Customer Experience as discovery of one’s need and desire.
ACCESS EXPERIENCE, THIS UNKNOWN…
THE STAGE OF ACCESS OF THE CUSTOMER JOURNEY IS FUNDAMENTAL SINCE IT RECONFIRMS THE DECISION TAKEN DURING THE MOMENT OF PURCHASE.
CUSTOMER EXPERIENCE: A SHORT GUIDE TO NOT GET CONFUSED
WHAT IS CUSTOMER EXPERIENCE? WHAT DOES THE CUSTOMER JOURNEY HAS TO DO WITH TOUCHPOINTS?
