THE STAGE OF ACCESS OF THE CUSTOMER JOURNEY IS FUNDAMENTAL SINCE IT RECONFIRMS THE DECISION TAKEN DURING THE MOMENT OF PURCHASE.

WHAT IS CUSTOMER EXPERIENCE? WHAT DOES THE CUSTOMER JOURNEY HAS TO DO WITH TOUCHPOINTS?

IN THE AGE OF THE CUSTOMER IT’S IMPORTANT TO NOT CONFUSE THE MEANING OF CUSTOMER EXPERIENCE WITH THE MEANING OF SHOPPING EXPERIENCE.