THE IMPORTANCE OF A CUSTOMER TOUCHPOINT MAP
TO NOT RECOGNIZE THE DIFFERENT POINTS OF INTERACTION BETWEEN THE CLIENT AND THE COMPANY THREATENS THE CUSTOMER EXPERIENCE.
THE CUSTOMER EXPERIENCE IS A JOURNEY, NOT A DESTINATION
THE SUCCESSFULL JOURNEY OF THE CUSTOMER EXPERIENCE ACCORDING TO ANNETTE FRANZ.
TOUCHPOINT & FASHION RETAIL
ITALIAN CUSTOMER INTELLIGENCE’S JOURNEY THROUGH THE TOUCHPOINTS OF DIFFERENT INDUSTRIES.
TOUCHPOINTS: HOW TO TURNAROUND AND TAKE OFF YOUR BUSINESS
Italian Customer Intelligence’s journey through the touchpoints of different industries.
ACCESS EXPERIENCE, THIS UNKNOWN…
THE STAGE OF ACCESS OF THE CUSTOMER JOURNEY IS FUNDAMENTAL SINCE IT RECONFIRMS THE DECISION TAKEN DURING THE MOMENT OF PURCHASE.
CUSTOMER EXPERIENCE: A SHORT GUIDE TO NOT GET CONFUSED
WHAT IS CUSTOMER EXPERIENCE? WHAT DOES THE CUSTOMER JOURNEY HAS TO DO WITH TOUCHPOINTS?
WHY SHOULD I DRAW A CUSTOMER JOURNEY MAP?
BEING FAMILIAR WITH ALL TOUCHPOINTS THAT THE CLIENTS ENCOUNTER IN THEIR JOURNEY WITH THE COMPANY IS IMPORTANT TO OFFER A SUPERIOR CUSTOMER EXPERIENCE.
BUY… BYE! BYE!
IN THE AGE OF THE CUSTOMER IT’S IMPORTANT TO NOT CONFUSE THE MEANING OF CUSTOMER EXPERIENCE WITH THE MEANING OF SHOPPING EXPERIENCE.
CUSTOMER EXPERIENCE: IT IS FORBIDDEN TO HIDE BEHIND THE CUSTOMER
IF YOU WANT TO OFFER A SUPERIOR CUSTOMER EXPERIENCE, YOU NEED TO LISTEN TO YOUR “PROMOTERS” AND COMPARE THEIR REQUESTS WITH THE VALUES OF YOUR BRAND.