01 Dec 2015

THE IMPORTANCE OF A CUSTOMER TOUCHPOINT MAP

TO NOT RECOGNIZE THE DIFFERENT POINTS OF INTERACTION BETWEEN THE CLIENT AND THE COMPANY THREATENS THE CUSTOMER EXPERIENCE.

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01 Oct 2015

THE CUSTOMER EXPERIENCE IS A JOURNEY, NOT A DESTINATION

THE SUCCESSFULL JOURNEY OF THE CUSTOMER EXPERIENCE ACCORDING TO ANNETTE FRANZ.

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15 Sep 2015

TOUCHPOINT & FASHION RETAIL

ITALIAN CUSTOMER INTELLIGENCE’S JOURNEY THROUGH THE TOUCHPOINTS OF DIFFERENT INDUSTRIES.

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04 Aug 2015

TOUCHPOINTS: HOW TO TURNAROUND AND TAKE OFF YOUR BUSINESS

Italian Customer Intelligence’s journey through the touchpoints of different industries.

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26 Jun 2015

ACCESS EXPERIENCE, THIS UNKNOWN…

THE STAGE OF ACCESS OF THE CUSTOMER JOURNEY IS FUNDAMENTAL SINCE IT RECONFIRMS THE DECISION TAKEN DURING THE MOMENT OF PURCHASE.

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02 Mar 2015

CUSTOMER EXPERIENCE: A SHORT GUIDE TO NOT GET CONFUSED

WHAT IS CUSTOMER EXPERIENCE? WHAT DOES THE CUSTOMER JOURNEY HAS TO DO WITH TOUCHPOINTS?

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19 Jan 2015

WHY SHOULD I DRAW A CUSTOMER JOURNEY MAP?

BEING FAMILIAR WITH ALL TOUCHPOINTS THAT THE CLIENTS ENCOUNTER IN THEIR JOURNEY WITH THE COMPANY IS IMPORTANT TO OFFER A SUPERIOR CUSTOMER EXPERIENCE.

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29 Dec 2014

BUY… BYE! BYE!

IN THE AGE OF THE CUSTOMER IT’S IMPORTANT TO NOT CONFUSE THE MEANING OF CUSTOMER EXPERIENCE WITH THE MEANING OF SHOPPING EXPERIENCE.

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08 Dec 2014

CUSTOMER EXPERIENCE: IT IS FORBIDDEN TO HIDE BEHIND THE CUSTOMER

IF YOU WANT TO OFFER A SUPERIOR CUSTOMER EXPERIENCE, YOU NEED TO LISTEN TO YOUR “PROMOTERS” AND COMPARE THEIR REQUESTS WITH THE VALUES OF YOUR BRAND.

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