21
Dec
2015
SENTENCES THAT KILL THE CUSTOMER EXPERIENCE
SOME WORDS OF WINSDOM UNCOSCIOUSLY AGAINST THE CUSTOMER EXPERIENCE.
02
Nov
2015
2016 BUDGET: THE AGE OF THE MARKETING IS OVER. WE ARE IN THE AGE OF THE CUSTOMER
SUGGESTIONS FOR 2016 BUDGET.
01
Oct
2015
THE CUSTOMER EXPERIENCE IS A JOURNEY, NOT A DESTINATION
THE SUCCESSFULL JOURNEY OF THE CUSTOMER EXPERIENCE ACCORDING TO ANNETTE FRANZ.
24
Jul
2015
WHAT TRULY CHARACTERIZES AN EXPERIENCE?
Customer Experience as discovery of one’s need and desire.
28
May
2015
#ITALIANFASTCASUAL
ITALY STARTS TALKING ABOUT FAST CASUAL, THE SEGMENT OF RESTAURANT INDUSTRY THAT IN THE LAST 15 YEARS HAS BEEN BEATING ALL OTHER SEGMENTS IN THE ANGLOSAXON WORLD, FROM FAST FOOD TO FINE DINING.
12
May
2015
IF YOU MAKE ME WAIT, I GO TO ANOTHER PLACE
QUEUES AT THE CASHIER MAKE THE CUSTOMER EXPERIENCE IN THE POINT OF SALE UNSATISFACTORY
20
Mar
2015
PISACCO AND THE PERFECT RECEPTION
THE CONTEMPORARY BISTROT THAT OFFERS A SUPERIOR CUSTOMER EXPERIENCE.
29
Dec
2014
BUY… BYE! BYE!
IN THE AGE OF THE CUSTOMER IT’S IMPORTANT TO NOT CONFUSE THE MEANING OF CUSTOMER EXPERIENCE WITH THE MEANING OF SHOPPING EXPERIENCE.