What is Fast Casual? Which brands are succeeding in this segment and why? Find out the secrets of the trend that is taking over the world, starting from Starbucks.

STURBUCKS STORE IN NEW YORK CITY, AN EMPLOYEE HAS LOST CONTROL AFTER ONE CLIENT FORGETS TO PROVIDE HER NAME TO PUT ON A CUP. FEW HOURS AFTER THE FACT COMMENTS OF RUBY CHEN (THE CLIENT) ARE ALREADY ON FACEBOOK.

DETAILS OF THE RESTAURANT EXPERIENCE CONQUER CUSTOMER LOYALTY AND POSITIVE WORD OF MOUTH.

ITALIAN CUSTOMER INTELLIGENCE’S JOURNEY THROUGH THE TOUCHPOINTS OF DIFFERENT INDUSTRIES.

LET’S CONTINUE OUR INVESTIGATION ON THE CUSTOMER EXPERIENCE OFFERED IN THE RESTAURANT INDUSTRY, PARTICULARLY WE FOCUS ON THE DELICATE PHASE OF CUSTOMER RECEPTION.

ITALY STARTS TALKING ABOUT FAST CASUAL, THE SEGMENT OF RESTAURANT INDUSTRY THAT IN THE LAST 15 YEARS HAS BEEN BEATING ALL OTHER SEGMENTS IN THE ANGLOSAXON WORLD, FROM FAST FOOD TO FINE DINING.

THE CONTEMPORARY BISTROT THAT OFFERS A SUPERIOR CUSTOMER EXPERIENCE.