21
Dec
2015
SENTENCES THAT KILL THE CUSTOMER EXPERIENCE
SOME WORDS OF WINSDOM UNCOSCIOUSLY AGAINST THE CUSTOMER EXPERIENCE.
02
Nov
2015
2016 BUDGET: THE AGE OF THE MARKETING IS OVER. WE ARE IN THE AGE OF THE CUSTOMER
SUGGESTIONS FOR 2016 BUDGET.
01
Oct
2015
THE CUSTOMER EXPERIENCE IS A JOURNEY, NOT A DESTINATION
THE SUCCESSFULL JOURNEY OF THE CUSTOMER EXPERIENCE ACCORDING TO ANNETTE FRANZ.
01
Sep
2015
CUSTOMER EXPERIENCE: WEAKNESS (OR STRENGHT…!?) OF A FRANCHISE
SECRETS OF SUCCESSFULL FRANCHISES.
24
Jul
2015
WHAT TRULY CHARACTERIZES AN EXPERIENCE?
Customer Experience as discovery of one’s need and desire.
26
Jun
2015
ACCESS EXPERIENCE, THIS UNKNOWN…
THE STAGE OF ACCESS OF THE CUSTOMER JOURNEY IS FUNDAMENTAL SINCE IT RECONFIRMS THE DECISION TAKEN DURING THE MOMENT OF PURCHASE.
12
May
2015
IF YOU MAKE ME WAIT, I GO TO ANOTHER PLACE
QUEUES AT THE CASHIER MAKE THE CUSTOMER EXPERIENCE IN THE POINT OF SALE UNSATISFACTORY
29
Apr
2015
THE REAL NATURE OF THE NET PROMOTER SCORE
THE NET PROMOTER SCORE DETECTS THE POSITIVE (AND FREE) WORD OF MOUTH RATE THAT YOUR BRAND GENERATES.
02
Mar
2015
CUSTOMER EXPERIENCE: A SHORT GUIDE TO NOT GET CONFUSED
WHAT IS CUSTOMER EXPERIENCE? WHAT DOES THE CUSTOMER JOURNEY HAS TO DO WITH TOUCHPOINTS?
